It’s remarkable how often people misunderstand what we’re trying to say. You’d think we’re speaking entirely different languages, there’s so much miscommunication. In our business, pictures really tell the story. And communicating your idea with… A Picture is worth…

Chevy claims their recent Chevy Apprentice campaign is a huge success – 21,000 ads were created and the commercials were emailed over 40,000 times – not bad for a “viral marketing” campaign. Chevy asked people… Who Controls the Message?

A client’s style guide is our bible when we’re working on motion graphics for a video, a menu for a client’s DVD – just about anything to do with design. But what if they don’t… Working with color

By now you’ve probably seen this clip from utube showing how the Apple’s iPod packaging would look if designed by Microsoft. Obviously, the creators of this video had some fun at Microsoft’s expense. Garr Reynolds… Keeping it Simple

I was interviewed recently by a high school senior – she’s working on her senior project and hopes to make a video. She asked some very good questions, but when I started to describe how… Preproduction: Laying the Creative Groundwork

At a project meeting with a client, we discussed options for distributing a sales presentation video to their salespeople. DVD was an obvious choice, but most of the salespeople had older laptops without DVD drives.… Will the video iPod change how we work?

Take a look at the two video clips below. The clip on top is a segment from a piece we produced for a local college. The clip on the bottom is the same piece, minus… It’s all in the editing (Part 2)

Editing is easily my favorite part of creating video. Even the most carefully scripted, storyboarded and thought out production can change once an editor gets his hands on the footage. Good editing can turn a… It’s all in the editing